Internet Marketing Winnipeg – Understanding the ranking factors of Google
From the recent studies, it has been identified that over 80% of the visitors coming to a particular website comes through Google search results. Therefore, ranking high on Google search engine results has become a major concern among almost all the website owners out there. If you want to rank your website high up in Google search results, you need to have a clear understanding of their ranking algorithm.
In fact, Google pays attention to 200 different factors when determining the rank of a specific website. Keep on reading this article to learn more about Google’s ranking factors and know how to rank your website high up in results. By working with a reputed Internet Marketing Winnipeg, you will be able to overcome the challenges that you may run into while you secure rankings. However, it is also better if you can have a solid understanding on your own about the rankings. This will help you to make the right decisions as you go ahead with obtaining SEO Services in Winnipeg.
Google is constantly trying to cut down webspam through its algorithm updates. The recent Penguin update can be considered as a perfect example to prove the above-mentioned fact. However, they also have some SEO factors that are unlikely to change within the next few years. Google’s 200 ranking factors hold a prominent place out of them. In this ranking system, Google gathers information from various sources and combines them together in order to cut down spam.
These 200 factors can be divided into four main categories.
They are:
Links
In here, Google considers both internal and external links. Moreover, they pay attention to the ratio between internal and external links, the quality of those links, and how they are related together. The rate of change of links can also affect your ranking.
Website content
As you already know, quality content is the key to achieve your SEO goals. When you are creating the content of your website, you need to pay attention to the uniqueness of articles, keyword density, and how they are related. The internet marketing agency Winnipeg you select will even be able to help you with writing the content for the website. Therefore, you don’t have to worry too much about anything as you proceed.
Visitors
Popular websites rank high on Google’s search results because of this fact. Google considers the number of visitors that your website is receiving when determining the search results ranks. They also consider the increase or decrease of visits, which indirectly says that you need to focus on marketing campaigns on a regular basis. This is the main reason why you should get the help of reputed SEO services in Winnipeg to enhance the visibility of your website and attract traffic. Once you do that, you will not have to worry too much about anything.
Domain name
If you have a domain that is registered for a long time, you have better chances of ranking your website high up on search engine results. However, you should keep in mind that the change of ownership can affect badly on your results.
As you can see, Google takes several factors into account when determining the specific rank of a website in their search engine results. Therefore, you should not only pay attention to the most popular SEO methods such as backlinks and keywords. You can get more information about these 200 factors by doing a simple search on the Internet. Then you need to work accordingly and focus your attention on all those factors to stay away from hassle. The time and money you spend on them will be a great investment done towards your future as well.
Some people are having second thoughts in mind when they are about to select an internet marketing agency in Winnipeg. There is no need for you to keep any such doubts because the amount you spend on the services can deliver outstanding results in the long run. Hence, you should always go ahead and look for the best internet marketing services available out there to help you.
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